You're Laura, CEO of Halden Labs, a seed-stage B2B startup.Change the period, approve the ad sets, connect a tool in Integrations, or open the board update Caplesbot drafted.
Marketing overview: November
Channel performance
Synced from HubSpot, Google Ads, LinkedIn · 2 h ago| Channel | Spend | Leads | Qualified | Cost / qualified | Recommendation |
|---|---|---|---|---|---|
| LinkedIn Ads | €9,800 | 142 | 38 | €258 | Fix targeting |
| Google Search | €6,200 | 88 | 31 | €200 | Scale +20% |
| Content and SEO | €2,900 | 64 | 17 | €171 | Scale |
| Outbound email | €1,500 | 40 | 8 | €188 | Hold |
| Events | €1,000 | 12 | 2 | €500 | Pause |
This week's plan
- Approval
- AI drafted
- You
- Specialist
- AI drafted
Experiments
Channels
Share of spend
- LinkedIn Ads · 46%
- Google Search · 29%
- Content and SEO · 14%
- Outbound email · 7%
- Events · 5%
LinkedIn Ads
Fix targeting38 qualified leads at €258 each, from €9,800 spend.
Google Search
Scale +20%31 qualified leads at €200 each, from €6,200 spend.
Content and SEO
Scale17 qualified leads at €171 each, from €2,900 spend.
Outbound email
Hold8 qualified leads at €188 each, from €1,500 spend.
Events
Pause2 qualified leads at €500 each, from €1,000 spend.
Specialist desk
This month
14 of 20 h usedIntegrations
Connected tools feed your weekly plan, channel table and reports automatically.
Analytics
CRM and sales
Advertising
Sales and payments
Team
Don't see your tool?
Reports
November investor update: marketing section
- Pipeline and cost per qualified lead vs. plan
- What we tested, what we stopped, and why
- Next month's focus and budget request
Weekly team summary
What shipped, what moved, what's next. Sent to 4 people.
Team
- Laura P.CEO · approver
- Tomás M.Growth marketer
- Ade R.Sales lead · view only
- Inés N.Designer
- LinkedIn ad set: Ops leaders
- LinkedIn ad set: Finance leaders
- Landing page: Halden vs spreadsheets
Board members get a read-only view of this month's overview, updated live.
November in one line
Pipeline grew 22% to €184k, ahead of plan, while we tightened LinkedIn spend.
What worked
Google Search and content now bring 50% of qualified leads at under €200 each.
What we stopped
Trade-show lead capture: two qualified leads for €1,000.
December focus
A founder-led webinar for ops leaders, and comparison pages. Budget request: €25k, unchanged.