Step 1 of 7 · Business

What does your business do?

A few basics so your plan speaks your language.

Business nameCity

What do you sell?

Stage

IdeaNothing launched yetSide projectLaunching soonLaunchedFirst customers inGrowingRegular revenue

Step 2 of 7 · Brand

Your brand foundations

Your mission, vision and tagline. Everything Caplesbot writes for you starts here. Not sure yet? Ask for suggestions.

Mission Why you exist, in one sentenceVision What the world looks like if you succeed

Tagline The short line people remember

Brand values Pick up to three

Tone of voice

WarmFriendly, like a good teacherBoldConfident and directExpertPrecise and crediblePlayfulLight, a bit cheeky

Step 3 of 7 · Goals

What do you want marketing to achieve?

Pick one main goal. You can add more later.

Main goal

First customersProve people will payMore customersGrow what worksA launchMake noise for a dateGet knownBuild an audience

How many?By when?

Step 4 of 7 · Resources

What can you realistically give marketing?

Be honest. Your plan is built around this, and you can change it any week.

Hours per week

1–2 hAn evening, maybe3–5 hA few focused blocks6–10 hA real part of the week10 h +It's my main job

Monthly budget for tools and ads

€0Free tools onlyUnder €200Tools, small tests€200–1,000Room for paid ads€1,000 +Ads and specialists

What are you comfortable doing yourself?

Anything you leave unticked, the AI or a specialist takes on.

Step 5 of 7 · Customers

Who are your best customers?

Describe them in plain words, as if you're telling a friend.

Describe them

Where do they spend time?

Step 6 of 7 · Tried so far

What have you tried so far?

No judgement. This helps us avoid repeating what didn't work.

Tick everything you've tried

What worked best?

Step 7 of 7 · Your plan

Your plan is ready.

Here is your strategy in brief, and your first week of actions.

Your strategy in one line

Reach design-minded beginners in Madrid through Instagram and a monthly open studio. Lead with the handmade story, convert with a low-cost taster class.

Your brand foundations

Mission
Vision
Tagline
Voice

Goal50 paying class customers by 31 March

Focus channelsInstagram + open studio

Your week3–4 actions in 3–5 hours

Your first week

AI draftsUpdate your Google Business profile with class times
YouPost a 30-second wheel-throwing reel
YouMessage everyone who came to a taster class

Open my workspace →Join the waitlist