MKTNG/OS
Marketing operating system · for founders

Marketing that fits the hours you actually have.

Tell us about your company, your goals, budget and time. Get a strategy, a short weekly plan, AI that handles the busywork, and a specialist when it really matters.

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This weekWeek 14 · 4 of 5 h planned
  • Publish founder-story post on LinkedIn45 min · LinkedInAI drafted · review
  • Email 10 past workshop attendees1 h · EmailYou
  • Update Google Business profile20 min · Local searchAI done
  • Review homepage copy with a specialist30 min · WebsiteSpecialist
Before you start: 4-min lesson on writing a founder story
How it works

From a blank page to a weekly rhythm.

  1. 01

    Set up your company

    Your mission, vision, tagline and voice, then your goals, budget and the hours you really have. Ten minutes, no jargon.

  2. 02

    Strategise

    Who to reach, what to say, and the one or two channels worth your limited time.

  3. 03

    Execute weekly

    Every Monday, a short list of actions sized to your week. AI drafts and ships what it can.

  4. 04

    Call in a specialist

    When a task needs a human (ads, design, positioning), book a vetted expert by the hour.

  5. 05

    Learn as you go

    Short lessons appear exactly when an action needs them, so you get better, not dependent.

The loop

Not a strategy you read once. A system that keeps going.

What you did last week, and what it achieved, shapes what you do next week. The plan gets sharper the longer you use it.

  1. MondayRecommendActions picked for your goal and time.
  2. During the weekExecuteYou, the AI or a specialist does each one.
  3. Connected toolsMeasureResults pulled from your site, email and ads.
  4. FridayAdjustNext week's plan learns from this one.
Try it

How many hours do you have this week?

Most founders have far less time for marketing than they'd like. The plan bends to fit, and the most important work always comes first.

A solid week. Let's build momentum.

This week4.5 of 5 h
  • Review the founder-story post0.5 hAI drafted
  • Email past event attendees1 hYou
  • Homepage headline review0.5 hSpecialist
  • Draft three LinkedIn posts1 hAI drafted
  • One customer interview1 hYou
  • Reply to comments and DMs0.5 hYou
  • Rewrite the pitch-deck story slide1 hAI drafted
  • Monthly newsletter issue1 hAI drafted
  • Plan a webinar with a partner2 hYou
  • Set up a launch-page test1.5 hSpecialist

Sample plan for a seed-stage B2B founder.

Who it's for

One system, for the founder and for the programme behind them.

For founders

Side project or funded startup, the plan fits.

  • Plans sized to two hours a week, or twenty
  • AI drafts posts, emails, ads and landing-page copy
  • Connects to HubSpot, Google Analytics, Meta Ads and more on Premium
  • Team seats, experiments and investor-ready reports when you raise
For accelerators, incubators and universities

Give every founder in your cohort a marketing team.

  • A cohort dashboard: who's executing, who's stuck
  • Live workshops with Marie Tatibouet, built into your programme
  • Your curriculum, delivered inside each founder's weekly plan
  • A shared pool of specialist hours that you allocate
  • Outcome reports for funders and partners
For accelerators, incubators and universities

The tool, the teaching, or the whole programme.

MKTNG/OS gives every founder a marketing plan they actually follow. Marie Tatibouet brings the workshops. Use one, combine them, or have us design the marketing side of your programme from scratch.

01

The platform

For programmes with their own curriculum
  • MKTNG/OS for every founder in the cohort
  • Cohort dashboard: who is executing, who is stuck
  • Your content inside founders' weekly plans
  • Pooled specialist hours you allocate
Most popular02

Platform + workshops with Marie

The most popular way to start
  • Everything in the platform
  • Live workshops with Marie on positioning, go-to-market, launch and investor narrative
  • Fitted into your schedule and existing curriculum, as you see fit
  • Office hours for founders who need a second opinion
03

A programme designed for you

For new programmes, or a marketing track rebuilt
  • Marie designs your marketing track end to end
  • Curriculum, workshops, office hours and milestones
  • MKTNG/OS set up around your programme
  • Outcome reporting for funders and partners
Marie Tatibouet speaking on a panel at NextBlock Conference Asia
Your workshop lead

Marie Tatibouet

Founder and CEO of MKTNG/OS. Former CMO of Gate.io, where she built a 40-person marketing team, and marketing advisor at the XFounders Accelerator, coaching Web3, AI and fintech founders on positioning, launch strategy and investor narratives.

AI + specialists

AI does what it can. Specialists do what it can't.

Every action says who should do it. When the stakes are high or the AI isn't confident, MKTNG/OS suggests a vetted specialist, with the brief already written from your strategy and results.

AI drafts and executesYou decide and doSpecialist by the hour
Specialist suggestedBrief ready

Rework your pricing page

Traffic has grown three weeks in a row but sign-ups haven't. A conversion specialist can review structure and copy in one session.

Marta R. · Conversion specialistB2C and SaaS · English, Spanish
[Rate]/h

Sample suggestion

Integrations · Premium

Plugs into the tools you already use.

On Premium, MKTNG/OS reads your real numbers from your CRM, analytics and ad accounts, so every week's plan is built on what actually happened, not on guesswork.

Analytics
  • Google Analytics 4Website traffic and conversions
  • Google Search ConsoleSearch rankings and clicks
CRM and sales
  • HubSpotLeads, deals and pipeline
  • SalesforcePipeline and revenue
Advertising
  • Meta AdsFacebook and Instagram campaigns
  • Google AdsSearch and YouTube campaigns
  • LinkedIn AdsB2B campaigns and lead forms
Email
  • MailchimpNewsletters and audiences
  • KlaviyoE-commerce email and SMS
Sales and payments
  • ShopifyOrders and customers
  • StripeRevenue and subscriptions
Team
  • SlackWeekly plan and approvals in Slack

Use something else? Join the waitlist and tell us. We're building integrations in the order our first customers need them.

Try connecting in the demo
Pricing

Start free. Pay when it's working.

Planned launch pricing: monthly, in euros, cancel anytime. Specialist work is billed separately, by the hour.

Premium

Funded startups and teams

from€249/ month

Join the waitlist
  • Everything in Growth
  • Integrations: HubSpot, Google Analytics, Meta Ads and more
  • Team seats and approvals
  • Experiments and advanced reporting
  • Investor-update drafts
  • Priority specialist access
Try it in the demo →

Institutional

Accelerators, incubators, universities

Custom

Talk to us
  • Cohort or annual licences
  • Live workshops with Marie Tatibouet
  • Your curriculum in-product, or one designed for you
  • Pooled specialist hours
  • Funder and partner reporting
Try it in the demo →

Questions founders ask

Isn't this just a chatbot with a marketing prompt?

No. The strategy is only the start. The product is the weekly loop: actions sized to your time, execution, measurement and adjustment, with a human specialist when one is needed.

I only have two hours a week. Is it worth it?

That's what Starter is for. Your plan is built around the time you give it, so two focused hours beat ten scattered ones.

Which tools does it connect to?

On Premium: Google Analytics 4, Search Console, HubSpot, Salesforce, Meta Ads, Google Ads, LinkedIn Ads, Mailchimp, Klaviyo, Shopify, Stripe and Slack. On other plans you log results in a two-minute weekly check-in.

Who are the specialists?

Vetted freelance marketers in paid media, design, copy and positioning, who work from the brief MKTNG/OS prepares. You pay by the hour, only when you choose to.

Can our accelerator use its own curriculum?

Yes. Programme content can be placed inside each founder's weekly plan, so lessons arrive when they're relevant. Marie can also run live workshops within your programme, or design the whole marketing track for you.

Who is Caplesbot?

Our CMO, and a robot. He's named after John Caples, the copywriter who tested his way to some of advertising's most famous headlines. He believes in doing the few things that work, and measuring them.

Early access

Find out what your marketing should look like this week.

We're opening MKTNG/OS to a small group of founders and programmes first. Join the waitlist and we'll be in touch.

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